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RTBU: A Proud History The RTBU was formed 1 March 1993 through the historic amalgamation of three railway unions and one tram and bus union.
These unions have a strong tradition dating back to the nineteenth century.
The session will explore how a Social Marketing approach can guide the selection of the optimum mix of interventions to achieve programme goals and empower citizens.
The session will also look at what funders and sponsors of programmes can do to ensure that programmes are developed and delivered in such a way as to enable meaningful evaluation and inform future investment decisions.
The session will also engage those attending in a number of interactive exercises and case study reviews from around the world to illustrate key learning points.
Session content overview: This session will focus on how Social Marketing adds value to policy selection, strategy development and the operational delivery of programmes aimed at influencing positive social behaviour.
The session will explain how management science, marketing science and behavioural science can be amalgamated using a social marketing approach to build and deliver programmes that work and are cost effective.
The session will also engage those attending in a number of interactive exercises and case study reviews from around the wold to illustrate key learning points.
The workshop will equip participants to: • Understand social marketing as a proven application of behavioural science to influencing social behaviour • Introduce social marketing into the planning, conduct and evaluation of social change programmes • Build on proven applications of social marketing in addressing a range of social issues across the globe Places at the session are limited to 50.