“I was on a date with a guy who turned out to be a convicted felon.Another guy claimed to be 38 but was at least 60,” says Kate, a 33-year-old government analyst from Washington, D. “Sometimes I will go on a date to see how bad it’s going to be.” The fact is that online dating is, well, complicated.Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.So if you live in the Denver area, you’re a single heterosexual man in his 50s who loves to travel, and you don’t believe in astrology, your matches may reflect women who have similar interests.“Our real-life and online identities are more and more interwoven.” Because of this cultural shift, online dating sites now have unprecedented reach into our lives. Reams have been written about online dating, but as far as we know, no one has put the sites to the test.They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.
Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.Collectively, we spend huge sums of money on matchmaking, not to mention all the time and substantial emotional investment. Given that we usually rate products (like refrigerators) and services (like banking), this is new and fairly unusual territory for us.But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.But the responses from the more active group suggest they’re highly frustrated.They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.
Search for non-online dating:
And we found that the free sites generally did marginally better than the paid ones, presumably because they offer a better value.